Centric Creative
mindmilk, a mental wellness brand owned by local creative agency Centric Creative, will bring some of Nashville's most iconic murals to life in its augmented reality scavenger hunt throughout the month of September.
The A.R. scavenger hunt is designed to give Nashville locals and tourists alike something fun, safe, and free to do during this uncertain time. The grand prize winner will receive a $1,000 cash prize.
The mindmilk Scavenger Hunt: Nashville's Murals Brought to Life leads players through a story that spreads positivity, as it celebrates Nashville's rich history, community, and businesses. Players will uncover local businesses and visit famous landmarks as they navigate through the game.
Centric Creative
People can play by themselves, or make teams. Player(s) must have at least one smartphone with the GooseChase app downloaded in order to participate in the scavenger hunt. Each player that registers and earns at least 5,000 points will be entered into a drawing for the $1,000 cash prize on October 2.
“We created this unique mindmilk event to help conquer boredom and get people out of their homes safely, to have some free fun, and get to see this incredible community”, said Christy Beckwith, CMO of Centric Creative. “We partnered with the innovative thinkers at ROAR Augmented Reality and GooseChase, the leaders in ‘create-your-own’ scavenger hunts, so we could fully execute this unique experience that Nashville has never seen before.”
The mindmilk Scavenger Hunt: Nashville's Murals Brought to Life will run from September 1 through September 30. The game is free for all ages, and can be played alone or with a group. The scavenger hunt is structured as play at your own pace, meaning that players can join the game and complete missions at any time throughout the month.
For more information, visit mindmilk.com.