The Express Edit
On Friday, February 12, national retailer Express will open the doors to its second concept store, Express Edit, in the bustling Gulch neighborhood.
A smaller format than the brand's regular stores, Express Edit offers shoppers a more curated product selection and enhanced customer services, which will include personalized private styling appointments beginning in March. The Gulch store's product assortment will also be unique in that it has been carefully tailored to resonate with the fashion-forward Nashville community.
As part of its commitment to the local community, Express Edit will partner with Nashville-based entrepreneurs and influencers to curate custom collections and feature in-store imagery and social media. The program will kick off with influencer couple Hunter and Cameron Premo showcasing dual-gender creations. The brand also plans to partner with local talent and vendors for activations, starting with the artists behind I Saw The Sign, to install a localized mural in the store windows.
Starting this Friday, Express Edit will be open Monday through Thursday from 10 a.m. to 7 p.m., Friday and Saturday from 10 a.m. to 8 p.m., and Sunday from 11 a.m. to 6 p.m., following all COVID-19 safety precautions and guidelines.
Express Edit, 412 11th Ave S, express.com/exp/express-edit