The Italians are coming! Actually, they are here and open for business.
The names Ferrari and Lamborghini are renowned for speed, design, and very expensive price tags. Just a few months ago Prancing Horse of Nashville opened the city’s first Ferrari dealership. The name invokes the emblem of the brand synonymous with racing. The new dealership, owned by Dream Motor Group, is a few blocks from its sister store Mercedes-Benz of Music City.
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In March, the president of Ferrari North America, Matteo Torre, came to town for the grand opening of the 44,000-square-foot facility on 14 acres. (If you’ve been to the BNA airport recently, you’ve no doubt seen the massive, sleek showroom from the road.) The store has a second floor made of glass so visitors can look up and see the undercarriage of the new Ferrari models. Appointments are encouraged if you want a tour, and if you’re a serious shopper do your homework. Certain ultra-rare exotic models of the acclaimed brand are only available for order by current owners.
Prancing Horse was one of the first dealerships to show the new Purosangue, the first four-door, four-seater Ferrari—just don’t call it an SUV. There are also preowned and rare vintage Ferraris onsite, along with a lounge for building your bespoke model with a variety of leather seats, custom colors, and even steering wheel options. (Prancing Horse of Nashville, 2320 Knights of Columbus Blvd., 615-234-0100; nashville.ferraridealers.com/en-US)
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Not to be left in the dealership dust, Lamborghini recently opened its showroom, tucked in Cool Springs among many of the other premium luxury dealerships. Make no mistake, you’ll hear this dealership before you see it. The showroom space is awash in Italian design with a modern minimalist feel. Coincidentally, it is flanked with the loudest, brightest colored sports cars from orange to lime green and yellow. The Lambo driver tends to go for a flashier paint job than the traditional red or black and this showroom delivers.
Lamborghini recently debuted the brand’s first hybrid plug-in, the Revulto. CEO Andrea Baldi was on hand for the grand opening party in late April saying, “As a booming metropolis, Nashville’s influence and prosperity expands beyond the city limits, making it the ideal location for Lamborghini’s latest retail showroom.” That prosperity is not hard to miss against the parking lot of customers’ supercars, coupes, and spyders (that is Lamborghini speak for convertible). Not to mention the URUS which is Lamborghini’s SUV capable of going 0 to 60 in roughly three seconds and a price tag of $260,676 before you add the bespoke options.
Lambo lovers take note: General Manager Chris Dunham hosts a monthly event at the dealership called “Bulls and Bagels” (the bull is the Lamborghini emblem) for owners and enthusiasts alike to mingle and admire. (Lamborghini Nashville, 1006 Flagpole Ct., Brentwood, 629-236-2400; lambonashville.com)