In honor of Breast Cancer Awareness Month, Ralph Lauren is launching the "Together in Pink" global marketing campaign in support of the Pink Pony initiative.
The clothier's new campaign will create an authentic conversation around cancer and will highlight a diverse cast of those whose lives have been affected by the disease. Each cast member will be paired with a family member, friend, or a fellow survivor to share their personal journey through the power of conversation and connection.
The campaign will feature familiar names such as Grammy-award-winning singer-songwriter and cancer survivor Sheryl Crow, Emmy Award-winning writer and speaker Suleika Jaouad, five-time Olympic gold medalist Nathan Adrian, and cancer fighters Tammy Walker and Mimi Argueta. The conversation will continue through a unique Podcast program that will be comprised of a series of seven Pink Pony-themed episodes that will air throughout the calendar year.
Ralph Lauren has been a leader in the fight against cancer for more than 30 years and has used the Polo Player as a global symbol to help raise millions of dollars for philanthropic causes and social impact programs. The Pink Pony Campaign is Ralph Lauren's worldwide initiative in the fight against cancer.
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Candice Borden
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The 2019 Pink Pony Collection features various updated Polo classics with fresh graphics and details for men, women, and children. 100 percent of the purchase price from the sale of each light pink "Live Love" graphic tee and 25 percent of the purchase price from the sale of all other items in the Pink Pony Collection will be donated to the Pink Pony Fund of The Polo Ralph Lauren Foundation or to an international network of cancer charities.
The collection is available globally in select Ralph Lauren retail stores, on RalphLauren.com, at Macy's, and in select global wholesale stores.