Local restaurant group Strategic Hospitality, which has owned and operated the 411 Broadway anchor tenant Paradise Park for 11 years, will be taking over the 42,000-square-foot building to open a new concept in 2019.
In 2006, Tower Investments purchased 411 Broadway, which had been vacant for a decade at that time. Prior to that, it was a furniture store for many years. Tower’s redevelopment of the building, located on the then less-desirable Southside of Broadway, sparked a transformation among other surrounding buildings.Strategic Hospitality opened Paradise Park in early 2007, shortly after Tower Investments redeveloped the building.
Ten years later, Tower Investments informed Benjamin and Max Goldberg, co-owners of Strategic Hospitality, that they were considering selling 411. Despite receiving numerous cash offers from out-of-town developers, Tower chose to give Strategic Hospitality an opportunity to buy the building.
"We asked them to give us 60 days," says Benjamin Goldberg. "The Tower team was incredible to work with on this, because 60 days turned into about a year, but they knew how important it was for us to try and secure the building and keep a local presence on Broadway."
It’s a bittersweet day for lower Broadway, as the time has come to pack up Paradise Park. There will be an on-site photo booth to capture your final shenanigans, as well as commemorative koozies given away.
Lover’s Paradise
Friday, July 27 | 7-11 p.m.
Online ordained minister Max Goldberg will be coming out of retirement to unite lovers in not-so-holy matrimony or to renew vows. Participating couples will enjoy ring pops, top hats, and tiaras with veils. The happy couple will also receive a coupon for a free chili cheese tot and sweet tea.
Final Family Fun
Saturday, July 28 | 11-4 p.m.
Paradise Park is always kid-friendly until 9 p.m. every night, but on Saturday, folks can bring in their kids and enjoy $5 burgers (and $6 pitchers for the grown-ups). Then it’s time to Pack up the Park for the final party until 3 a.m.!
As every other Saturday night, it will be a party. Due to popular demand, Paradise Park will be selling 50 framed pieces of the astroturf, of which a portion of the proceeds will benefit the Oasis Center. Paradise Park has a special affinity to the Oasis Center, as it has hosted their annual Hot Chicken and Jorts fundraiser ten times over the past nine years, raising nearly $100,000 for local at-risk youth.At 3 a.m., the front doors of Paradise Park will close forever.
To learn more about the 411 Broadway project, visit broadvarieties.com.