Nathan Zucker
There’s no shortage of success stories in Nashville, and behind many of them are the incredible women who are paving their own way and opening doors for generations to come.
Whether they’re building an idea from the ground up, crunching numbers, creating content, or working to make dreams a reality, meet two of the trailblazing women of Music City.
Christina Riojas
Marketing and Sponsorship Director, The Mall at Green Hills
Sophia Warwick
Senior Marketing Specialist, The Mall at Green Hills
THE DAILY HUSTLE
CR: I plan/develop an array of initiatives, including events, advertising campaigns, strategic partnerships, and innovative business development strategies.
SW: I plan and create a wide variety of content for our social media, website, email, and digital media programs, as well as plan and develop our influencer program and events within the center. From creating magical family traditions with the Easter Bunny and Santa, to hosting sophisticated, enriching workshops, and even exhilarating collaborations with automotive and entertainment giants, each day unveils new adventures within our mall with 125+ retailers and thousands of daily visitors.
DEFINING SUCCESS
For those aspiring to thrive in the realm of retail management within the mall industry, our advice is simple: prioritize relationship-building. On a personal level, our success as a marketing team relies on us recognizing each other’s unique strengths and utilizing them. We bounce ideas off each other and are not afraid to push one another to be the best that we can be. On a broader level, immerse yourself in your community, and pay attention to its ever- evolving desires. While you may not satisfy every individual preference, actively engaging with varying people and businesses will empower you to cultivate an inclusive environment where all feel valued and welcomed. Never underestimate the power of exceptional customer service — it’s the cornerstone of success in any role, but particularly paramount in our industry. Equip yourself with the tools and techniques to deliver outstanding service, and you’ll be poised for success in any endeavor you pursue.
CHALLENGES FACED
On a daily basis, one of our primary challenges revolves around meeting the various needs of our community. Our aim is to provide a welcoming environment where every visitor can find what they’re looking for, be it through shopping, dining, or simply enjoying the ambiance. From the moment they engage with us online with our website, to their interactions on our social media, to their physical presence in the mall, and even after they leave, we strive to ensure a seamless and memorable experience at every touchpoint.