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A decade ago, country music superstar Tim McGraw’s life on the road looked like 3 a.m. beers and cheeseburgers with his band.
Today, it’s a different story. Now known for his unrelenting commitment to fitness, McGraw powers through grueling two-a-day workouts on tour, sometimes finishing just before he takes the stage.
He credits a moment with his oldest daughter as one of the biggest keys to making changes in his life. When she saw him in the trailer for his movie Four Christmases, McGraw says,
“Her eyes got really wide and she looked at me and said, ‘Geez, Dad, you really need to do something.’ The next day I was at the gym.”
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Wirth Campbell and Tim McGraw
Together with Wirth Campbell of E!’s Very Cavallari and Peter Taunton, CEO of Snap Fitness, the trio have opened the flagship location of TruMav Fitness. Located in the Gulch, TruMav’s focus is on high intensity, bootcamp-style group fitness classes. They also offer personal training and independent workout space.
When Campbell, a native Nashvillian and family friend of McGraw’s, heard that McGraw was working with Snap Fitness, he wanted in. A former football player at Auburn University and fitness enthusiast, Campbell was a perfect fit to become the co-owner and face of the Nashville location. The trio plans on slowly growing nationally.
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Designed to mimic McGraw’s tour workouts, TruMav’s signature class, TRUFIT, is a 45-minute sweat fest. Class participants move through six different stations, twice with 45-second bursts of work, followed by a 15-second transition. There are no set number of reps to complete and rather than using traditional cardio to raise the heart rate, nearly every station is centered around functional strength-building movements.
To maximize personal effort, all TruMav members wear a heart rate monitor and heart rates are tracked on a screen in real-time during class.
“Seeing [your heart rate] up there, you’re able to push yourself,”
says Wirth, who wants members to work at 80 percent of their max heart rate in class to ensure sustained calorie burning throughout the rest of the day.
“It just shows you that your mind goes way before your body goes. Having that heart rate technology pushes people to push back against what their mind is telling them.”
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While TRUFIT classes are open to all skill levels, members have to test into the advanced TRUPOWER class.
Whether someone is brand new to fitness or a seasoned bodybuilder, Campbell and his partners see TruMav, short for true maverick, as more than just a place to exercise.
“It’s about being a maverick not only in your fitness world,” says Campbell, “but really pushing your boundaries in life in general.”
601 9thAve. S., 615-478-3487; trumavfitness.com