Gigi Pip and Two Roads Hat Co. will open at Nashville Yards in March of 2025.
Gigi Pip was founded by Ginger Parrish in 2015 when Parrish struggled to find quality classic, minimal hats made for women. She then decided to launch her own line. Nearly ten years later, Gigi Pip has become a nationally known purveyor of stylish and confident headwear. During that time period, the company has added accessories, including bags and sunglasses, and has launched its menswear line, Two Roads, in response to the growing interest from men. This Nashville store will be its first flagship location outside of Salt Lake City.
“Nashville Yards is the ideal place for Gigi Pip’s flagship store, as it sits in the heart of Music City,” says Parrish. “We have an amazing customer base in Nashville and are thrilled to be opening our doors here full-time. We're blending our full product line with exclusive offerings and a custom hat bar that most Gigi Pip customers have yet to experience!"
Gigi Pip and Two Roads will together occupy more than 2,000-square-feet at the base of The Everett, one of the Nashville Yard's two highly anticipated residential towers. Each store will have its own entrance and will be connected by a custom hat bar, a unique shopping experience through which shoppers can work with an expert to customize their hat style, size, and shape. Both Gigi Pip and Two Roads will also host a variety of curated events for clients with live music performances.
Gigi Pip offers a variety of fashion-forward hat styles and shapes for women, including wide and short-brim styles, felt and straw hats, fedoras, ballcaps, and beanies. The brand’s accessory lines, including sunglasses and bags, are all designed to be paired with its hats. Two Roads Hat Co. hats are named after hip and off-the-beaten-path locations across the United States and around the world in the spirit of adventure. This includes The Elliston Rancher named after Nashville’s Elliston Place.
“Few places cherish the culture and artisanship of hats like Nashville. We’ve known for quite some time that Two Roads and Gigi Pip need to be there,” says Coy Whitter, president of Two Roads. “We're excited to bring the quality and craftsmanship of our brands to Nashville Yards, where locals and visitors alike will be able to enjoy our unique in-person hat shopping experience.”
