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Jockey is partnering with country music star, Luke Bryan, to open Coopers 12South, an experiential retail store in 12 South.
Coopers 12South is a new retail concept where guests will experience activations, music, local artisan workshops, community events, and exclusive apparel. It will feature limited-edition Jockey Outdoors™ by Luke Bryan Collection merchandise and curated goods, plus quality-crafted clothing inspired by Nashville's lively music scene.
Jockey is a third-generation, family-owned company headquartered in Kenosha, Wisconsin and was founded in 1876 by Reverend Samuel T. Cooper as a sock company to serve the community of Saint Joseph, Michigan.
“We are thrilled to collaborate with Luke and bring an immersive, lifestyle-first store to the 12 South community," says Mark Fedyk, president and COO of Jockey. “The store’s offerings and atmosphere will be tailored to, and embody, the 12 South neighborhood and its community. This will be a unique and one-of-a-kind store that fits the neighborhood. Everything about Coopers 12South will be done in a thoughtful way that meshes with community and carries a local vibe.”
Throughout each space of Coopers 12South, shoppers will be met with immersive LED walls, distinctive art installations, and limited-edition merchandise. Additionally, the store will feature local Nashville elements, from merch and artisan goods to music and locally-crafted giftable items.
“I could not be more excited to partner with my friends at Jockey to open this store right here in Music City on 12 South,” says Bryan. “Coopers 12South is going to be such a great experience for everyone who enters our doors while also focusing on being a good neighbor to those up and down that street. What an honor to not only shine a light on the outdoors I love to sing about and live every day but also offer a place for many others to share their visions and passions.”
Outside of the store, guests can sit, relax, and stay. The front-of-store patio area will be covered by a trellis offers a relaxing, laid-back environment. Coopers 12South will be designed by interior designer Mark Simmons and his associate designer Alli Roberts. The Coopers 12South store is expected to open to the public in late November.