12 South Collection, a new development located at 2803 12th Avenue South, is a mixed-use project with retailers that are slated to begin opening in early September, and two restaurants that will be announced at a later date.
Retailers include Alice and Olivia, Hero, Jenni Kayne, La Vie Style House, Lele Sadoughi, Mejuri, PAIGE, Rag & Bone, and Oliver Peoples.
“Eleven years ago, my shop, Hero, opened in 12 South. The small business community on 12th is alive, and other national brands with a boutique focus are joining us. The beautiful architectural details with the thoughtful and artful design are not typical or cookie-cutter and the merchandise mix is top-notch," says Claudia Fowler, owner of Hero. "I am so smitten with this new project and can’t wait for our new space to open."
The development features a unique combination of fashion brands and dynamic food and beverage offerings that are anchored by an intentional architectural and design focus that utilizes local talent and materials. Most notably, Haustile, a Nashville-based company owned by Lindsay Sheets and Kristin Ortiz, is providing a prominent tile installation that will serve as a focal point of the project. The development also features a Black Locust accent wood, sourced in Tennessee.
“We collaborated with the 12 South Collection team for an elevated look while still tying into the neighborhood’s local, boutique feel," says Lindsay Sheets. "Custom Haustile tile is the star of the Ying and Yang feature wall. This project is unique, elevated, and design oriented. It truly sets the stage for the incredible retail tenants.”