For nearly a decade, Crown Royal in partnership with non-profit partner Packages from Home have shipped their iconic purple bags filled with notes of appreciation and other treats to service men and women overseas in hopes of inspiring others to also give generously one bag at a time.
Jack Dempsey for Crown Royal
Last year, Crown Royal expanded their generosity efforts and launched The Crown Royal Purple Bag Project with country music sensation Thomas Rhett in efforts to pack 1 million care packages by the end of 2020 for active-duty service members overseas.
Crown Royal joined Rhett at this year's 53rd Annual CMA Awards to give Veteran and singer/songwriter Jerri the surprise of a lifetime.
Jack Dempsey for Crown Royal
Jerri and Thomas Rhett
Jerri was under the impression that she was only in Nashville to help support The Crown Royal Purple Bag Project, but unbeknownst to her, the brand and Thomas Rhett had much bigger plans in store. Those plans included an invite to the CMA's where Jerri joined co-host Reba McEntire on stage. Together, Jerri and McEntire encouraged fans (21+) to help Crown Royal reach its goal of 1 million bags packed to send to our service men and women.
Text PURPLEBAG to 50155 and follow @CrownRoyal on Twitter for more details.