Tabitha Turner
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Nashville has never been short on ambitious women — professionals who dream bigger, work harder, and open doors for those who follow.
From entrepreneurs and executives to creatives, advocates, and innovators, these women are making an impact in their industries, strengthening our community, and proving that success is even more meaningful when it’s shared. They are leaving a lasting mark on Music City — one bold decision at a time.
In your own words, how would you describe what you do?
I often say that I’m a storyteller, strategist, publicist, and connector. But more than anything, I’ve built a career around helping people see what’s possible for themselves. Through public relations, artist management, mentorship, and the Hispanic Entertainment Alliance, I’ve tried to create meaningful opportunities for creatives and entrepreneurs while helping amplify voices, stories, and cultures that deserve to be seen and heard.
Over the years, my role has evolved beyond traditional PR. I’ve become a bridge between industries, communities, and generations — helping artists, executives, and organizations grow while also making sure others coming behind me feel welcomed into rooms that may have once felt out of reach.
When did you first begin to imagine the path you’re on today?
I grew up in the small town of Velarde, New Mexico, surrounded by hardworking people, strong family values, and a deep sense of culture and community. I was a curious, observant and driven kid. I loved music, storytelling, and people long before I understood there was an actual career connected to those things.
Right before I left New Mexico, my mother told me, “No te olvides tu cultura” — “Don’t forget your culture.” Her words still drive me every day.
How did your career evolve into what it is now?
My career has been built step by step over more than three decades. I started by learning every aspect of publicity, marketing, A&R, and artist development I could. Over time, I moved into leadership roles, eventually becoming one of the youngest vice presidents at Sony Music Entertainment, where I oversaw communications across multiple labels and projects.
Later, I had the opportunity to launch and lead the Nashville office of Shore Fire Media, which was another defining chapter. In 2016, I founded Marushka Media, which became the first Latina-owned PR firm in Tennessee.
Founding the Hispanic Entertainment Alliance in 2019 was another turning point. It came from recognizing a need for community, mentorship and support for Hispanic and Latíne creatives in entertainment. That work eventually led to the launch of the Hispanic Entertainment Alliance Charitable Fund, which allows us to create even more sustainable opportunities for artists, creatives and cultural organizations.
What’s a part of your story that doesn’t fit neatly into your job title?
A big part of my life revolves around service and mentorship, and that doesn’t always show up in a title. I care deeply about helping people navigate this industry with honesty and confidence because I know how overwhelming it can feel when you’re first starting out.
Success for me now includes seeing others grow beyond what they thought was possible. That’s part of why I wrote The PR Playbook and why I invest so much time in mentoring and artist development. To that end, I’m loving artist management. It’s been incredible to work alongside Kenny Sharp as he develops his career as a songwriter, touring and recording artist