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DWELLER CREATIVE LLC
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DWELLER CREATIVE LLC
Nashville’s signature blonde looks, from country music stages to everyday Southern style, were in the spotlight on Monday, April 20, 2026, as viral biotech haircare brand K18 brought its Blonde Like New Tour to Spoke & Weal.
The nationwide tour stopped in some of America’s blondest cities to celebrate the launch of TripleBright™ Oxidation Defense Purple Shampoo. The new innovation was designed to neutralize brassiness while protecting hair from oxidation and hard-water exposure, two common culprits behind dull blonde tones.
Through a social media contest, select Nashville fans received a full blonde transformation paired with K18’s professional K18REPAIR™ service, along with a six-month supply of the K18 system to keep their color looking fresh long after their appointment.
The Nashville stop was part of K18’s broader mission to bring professional haircare education directly to consumers, turning high-impact salon transformations into highly shareable moments that bridge the gap between the salon chair and everyday routines.
Other tour stops include Miami, Dallas, and Los Angeles.