1 of 9
2 of 9
3 of 9
4 of 9
5 of 9
6 of 9
7 of 9
8 of 9
9 of 9
BELLAMI Hair, the #1 global hair extension brand known for premium quality, superior innovation and trusted by celebrity stylists and salon professionals alike, is excited to announce the launch of the BELLAMI Stylist Society - a new global evergreen program designed to foster community and support stylists during every stage of their careers.
Created to meet the real needs of working professionals as a result of direct stylist feedback, the BELLAMI Stylist Society combines in-person events, online educational webinars and content series, and a pro stylist-focused social forum into one comprehensive community-driven campaign. Focused on helping stylists grow their business, refine their craft, and build lasting connections in the industry, the BELLAMI Stylist Society was created with key goals in mind: to boost business, confidence, and client results for stylists everywhere.
Anchored in three pillars — content, community, and education — the BELLAMI Stylist Society drives growth behind the chair while deepening loyalty and reinforcing BELLAMI’s commitment to quality, innovation, and stylist success. Through showcasing authentic stylist stories via a social-first content series, building on the foundation of BELLAMI’s 2.8mm social media fan base by launching a dedicated Instagram broadcast channel on @bellamihairpro with stylist-to-stylist mentorship at the forefront, and an array of expert-led webinars meant to foster business-building and retention strategies, the BELLAMI Stylist Society will change the way stylists grow and succeed in a rapidly changing marketplace, creating a 360-degree loop of community and connection.
“This program is about giving stylists the tools, visibility, and support they need to succeed on their own terms, whether they’re just starting out in their craft or expanding an established business,” says Charlotte Watson, BELLAMI CMO. “BELLAMI is known for advanced technical education via The BELLAMI Academy, and the next step is supporting stylists with practical business building and selling tools to take their careers to the next level and elevating their confidence. BELLAMI supports stylists in ways the industry has never seen before and we are just getting started with accelerating the extension category.”
BELLAMI President, Mary Burns, added “In conducting surveys with professional stylists, we heard directly from our community what they need from us in order to elevate their business and upskill in key areas such as acquiring new extension clients, converting current clients to extension believers, how to price extension services appropriately for their market and how to skillfully utilize social media as a free tool to market their expertise. We are thrilled to be delivering all of this as a free resource both at in-person events regionally, and online with our live webinars.”
Support That Goes Beyond the Chair:
In addition to live events, the Stylist Society includes a growing library of digital resources, including:
● The new BELLAMI PRO Broadcast Channel offering weekly styling tips, trend insights, and behind-the-scenes updates
● Live webinars covering business topics like revenue-building, personal branding, and social selling strategies
● Partner integrations and social content with brands K18 and Jolie, focused on hair health and extension maintenance
Summer on the Road:
BELLAMI hosted Nashville and regional Tennessee professional stylists on July 13th for an impactful education session focused on business building. Industry expert in salon financial success, Anna Manukyan, and Behind The Chair’s VP of Influencer Strategy and social media expert Haley Gable walked attendees through informative and impactful presentations designed to take their salon businesses to the next level. Attendees enjoyed gift bags with BELLAMI hair care products, K18 professional products and Jolie shower head filters, all items curated to support hair health.
BELLAMI Stylist Society will also serve as a launchpad for BELLAMI’s newest education content, which is shaped by direct feedback from stylists through surveys and event engagement. BELLAMI is collaborating with leading industry experts to create a best-in-class curriculum centered on business-building, social media strategy, and confidence-boosting tools tailored for today’s stylists.
Find INSTA-IMPACT: Social Media That Sells hosted by Haley Gable” is July 28th here.
For more information on the BELLAMI Stylist Society, visit www.bellamihair.com.