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On Wednesday, November 13, Nashville-based Southwestern Company Inspire Kindness celebrated World Kindness Day by setting up a pop-up activation on Lower Broadway to encourage others to amplify the power of kindness with intentional acts both large and small.
The company spent the day handing out free Inspire Kindness stickers and selling merchandise that helps support the Kindness for Kids Foundation, a 501(c)3 public charity with a mission to nurture kindness within the hearts of elementary school children.
Inspire Kindness Co-Founder and President Dan Green spoke at the activation while writer of the Keep it Kind song, Nicole Lewis gave a live performance.