What was once a quiet family neighborhood has transformed into one of Music City’s most coveted hubs for shopping, dining, bachelorettes, and beyond. The half-mile stretch of 12th Avenue South has evolved into a destination in its own right, attracting national brands and growth that far exceeds the area’s quaint history. Whether you’re a visitor or a local there’s plenty to discover, and we’re bringing you a guide to navigating all the newness along with the tried-and-true staples that make 12 South so special.
Checking In
1 of 4
The Gilmore
2 of 4
The Gilmore
3 of 4
The Gilmore
4 of 4
The Gilmore
This spring marks the arrival of 12 South’s first full-service hotel, The Gilmore. Combining dreamy, Mediterranean-inspired design with Southern charm and hospitality, the hotel boasts breezy courtyards, a gorgeous rooftop terrace, welcoming guest rooms, and more.
New in Town
The highly anticipated arrival of the mixed-use office and retail concept, Ashwood 12 South, brings even more shopping and dining options to the neighborhood. While stores such as Reformation, Birkenstock, and Luluemon have already opened their doors in the new 117,500-square-foot development (much to shoppers’ delight), there are plenty more tenants that will be calling Ashwood 12 South home in the months to come. Here’s a list of what to expect in the neighborhood’s newest development: