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They say that a mother’s love knows no bounds. For mother, daughter, and jewelry brand founder Ashley Shearin, the sentiment couldn’t ring truer.
Jeri is a timeless and versatile jewelry brand that exudes confidence and encourages the wearer to proudly carry it in a way that is authentically them. But it’s more than just a jewelry brand. It’s a story of love and resilience.
When a jewelry manufacturer reached out to Shearin via her Instagram @followthefashionfind, where she shares smart fashion finds and styling tips, starting a brand wasn’t on her mind. She was focused on balancing her career in wealth management and raising her daughter, unsure if she even had the time or energy for something like that. When she asked herself what would make it worth pursuing, her mother, Jeri, came to mind.
“Her style and strength shaped so much of who I am. It felt less like chance and more like a sign — a way to honor her and build something lasting for my daughter,” Shearin says.
Grief gave her a sense of urgency, and motherhood gave her perspective. “I want my daughter to see that Jeri isn’t just jewelry, it’s proof that women can create something beautiful out of hardship, that we can build our own opportunities, and that style and substance can exist side by side.
My hope is that she inherits not just the brand, but the confidence to pursue whatever feels meaningful and true to her,” Shearin says. “I wanted her to see that even when life feels overwhelming, there’s always room to chase your dreams — and to honor the people who inspire them.”
Honoring her mother and building a legacy for her daughter are at the pinnacle of the brand’s story, which coincides with Jeri’s overall mission: wearable confidence.
“One of my earliest memories is how people always complimented my mom, not just on her beauty, but on how effortlessly put together she was. Her style was timeless and chic, but what left the deepest impression was her strength,” Shearin says. “As a single mom and healthcare executive, she navigated both roles with resilience. She showed me that independence and hard work create not just success, but a meaningful life. That mix of beauty, strength, and confidence is exactly what inspired Jeri — jewelry that makes women feel stylish, but also powerful and capable in their own right.”
The signature piece, The Jeri Necklace, is one piece with endless possibilities. Both luxurious and accessible, it is 14K gold plated brass metal. Wear it your way: it can be worn as a necklace, bracelet, anklet, bag charm, belt accent, and more.
“I worked closely with my manufacturer, tested and wore the piece myself, and refined it with feedback until it felt effortless. For my next drop, I began sketching designs by hand — inspired by one of my mom’s old pieces — and I can’t wait to bring them to life,” Shearin says.
With Jeri having launched in August, Shearin is most excited about expanding the collection and seeing how women make Jeri their own.
“The dream is to grow into a full line of versatile, modern pieces that feel timeless — designs you’ll reach for again and again. Long term, I hope Jeri becomes a go-to name for everyday luxury; a brand that celebrates confidence, style, and meaning in the same way my mom’s influence continues to inspire me,” Shearin says. “I hope they feel like the best version of themselves: confident, put together, and true to who they are. Jewelry should move with you through all of life’s moments, not hold you back. My dream is for Jeri to be that everyday reminder of strength and style.”