1 of 5
2 of 5
3 of 5
4 of 5
5 of 5
After a decade of building a local brand that offers quality apparel and accessories with a dose of Tennessee pride, Volunteer Traditions founder Mason Jones has set his sights on a new market: activewear for women. The creation of the Harper Knit collection, he says, seemed like a natural next step.
'While monitoring the continued growth and success of Volunteer Traditions, we began to notice the increase of women we were drawing in as customers,” Jones explains. 'We saw an increased desire for comfortable, high-quality, versatile clothing that works for every aspect of life.”
Technical enough for a tough workout but comfortable enough to wear while running errands around town, the Harper Knit line includes shorts, leggings, tanks, tees, and headbands in a handful of color combinations. Jackets and long-sleeved athletic tops are in the works, too.
'We've taken our time to develop products we're confident our customers will love,” Jones adds.
Harper Knit is available exclusively online and at the brand's 8th Avenue showroom, where you can find Volunteer Traditions wares as well.
1004 8th Ave. S., 615-852-8723; harperknit.com