Hand-out Kendra Scott
Kendra Scott
It’s November, and Kendra Scott is standing in her Yellow Rose by Kendra Scott Christmas pop-up store, situated in a silver trailer in the narrow alley beside Zac Brown’s Southern Ground studio near Music Row. It’s filled with vintage glassware, her custom boots, carefully crafted signature jewelry, and racks of her on-trend Western wear. Minutes before she welcomes her first customers, she looks around like she’s seeing it all for the first time again.
“We met right here,” she says wistfully of her and fiancé, country singer Zac Brown. “It happened right between the recording studio and here. He gave me a whole tour, and that was it.”
She hadn’t come looking for romance. She’d flown in to support Camp Southern Ground, the camp Brown founded for children with disabilities and veterans. But the connection was instant.
“We met right outside in the parking lot, and we looked at each other, and it was pretty much game over,” she says.
A New Love – And a New Store in 12 South
Neither knew how quickly their stories would intertwine or how Nashville would become the throughline. They announced their engagement in July 2025. Four months later, Scott debuted her pop-up (now closed) adjacent to the recording studio. Then, Scott opened her first permanent Yellow Rose by Kendra Scott store outside of Texas, in the Ashwood development located in the heart of Music City’s 12 South neighborhood. It’s a full-circle moment in the town where the couple’s relationship sparked.
When this issue reaches readers, the store will be brand-new, full of curated vintage treasures, high-end modern cowgirl accessories, and reimagined Western wear. Yellow Rose is the Texas-inspired sister in the branded Kendra Scott family — a blend of ranch-born practicality and refined, feminine nostalgia. Since launching in 2023, it has grown into a full lifestyle brand. The Nashville store brings everything together under one roof: jewelry, boots, apparel, home décor, and curated vintage jewelry. Guests can customize and brand their own cowgirl hats, grab a drink at Beau’s Bar, explore local artisan residencies, and experience personalization options that make the shop feel like a home.
“I wanted people to come in and have that warmth and feel cozy,” she says. “It's little pieces of me that I literally picked.”
Kendra Scott: Grit and Evolution
Nashville is also where her latest creative evolution clicked into place. The new store features her boot collection, a line she obsessed over for two years. She reaches for the Sarah, a silhouette inspired by 1970s Western style.
“I kind of reconstructed one of my old vintage boots,” she says, running her fingers over the scalloped edging. “I love this boot. It's so flattering. I wanted them day one when you put them on to feel amazing.”
Scott says part of the beauty of being the majority shareholder in a privately owned company is that she can take her time perfecting her wares before releasing them.
Yellow Rose — like Scott — is rooted in grit and evolution. Before her ranch, a studio, or the business’s billion-dollar valuation, she was a young mom working on a card table.
"Kendra Scott (the company) is 24 years old,” she says. “I started this when my son was three months old.”
Jewelry was the only thing she could physically make at home, so she started there. She didn’t have babysitters or nannies, and her two oldest sons grew up diving under her card table, then later under her desk, to pick up stones from the floor.
“I remember at one point us figuring out how we were going to get our groceries and everything with the $200 I had left for the week,” she says.
Welcome to Texas, Sweetheart
Scott carries those early years with her, and the business is a family affair.
"They've grown into the business,” she says of her sons. “I think we're all just so grateful and appreciative, and we don't forget where we started, either.”
The heart of Yellow Rose reaches back even further — to her stepfather, Rob. Scott was 16 years old when she moved from Wisconsin to Texas. He met her with a dozen yellow roses and said, “Welcome to Texas, sweetheart.” He gave her yellow roses every birthday until he died from brain cancer. She covered his casket in yellow roses. Naming her ranch — and her brand — after a memory rooted with him was natural.
“Every yellow rose I see, it speaks his name,” she says. “It's just special. And now to have a whole brand that embodies that, it's really amazing.”
Nashville, she says, isn’t just a retail expansion but represents a safe home for her heart.