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Kate Hudson’s Fabletics will open its first store in Tennessee at the Mall at Green Hills this month.
To celebrate its official grand opening, there will be an in-store event October 19 starting at 10 a.m., featuring in-store activations, events, promotions, and giveaways.
The Nashville store is one of 12 new retail stores Fabletics will open this year, as the digital brand expands into brick and mortar retail. Located on the upper level of the mall, the store integrates the brand’s digital roots with its active-lifestyle by blending technology with natural elements to create an inviting, in-person shopping experience.
The store features a lounge area complete with recharging stations and refreshments for a relaxed feel. Additionally, customers can get their tech-fix with in-store technology that allows guests to request a different size or color, check stock, and engage in styling tips without leaving the fitting room. To further bridge the gap between online and in-store shopping, digital kiosks enable guests to view member pricing and outfit inspiration, and iPod-based POS systems allow Fabletics associates to help customers shop the website and ship items directly to their doorstep.
Mirroring the Fabletics.com experience, Fabletics store customers have the option to shop through the brand’s Flexible VIP Membership program, or at its regular retail prices. The global active-lifestyle brand combines fitness and fashion to make women feel confident at –and beyond- the gym. Fabletics offers new monthly collections in sizes ranging from XXS-3X both online and in its 33 retail locations across the country; and now customers can shop the brand right at the Mall at Green Hills.