Tennessee Titans
Winter pop up shop
In an effort to connect more with the community of fans, Tennessee Titans recently hosted a pop-up shop at 6th & Peabody on Friday, November 1.
The Pop-Up Shop was created to establish a brand affinity with the ever-growing millennial market in Nashville. As a “one night only event,” avid and casual fans attended to get access to buy exclusive merchandise. But the clothes weren't the only exciting part of the event. The venue offered beer, specialty cocktails, and a full concert featuring local bands LUTHI and Colony House.
The Titans recognize the rare opportunity to capitalize on the excitement generated by the recent NFL Draft to grow the team's brand affinity among 21- to 35-year-olds in the Greater Nashville area, focusing on key cultural touchpoints that are important to that demographic: Music, fitness, gaming and of course, fashion.
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The organization used creative, neon-designed graphics, photos, and videos of influencers modeling the clothing to promote the event to the target audience. Additionally, the team utilized its own millennial employees to assist in choosing items to sell in the shop.
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Join the Titans on Saturday, December 14, at Woolworth on 5th for a unique look at some of the creative designs produced by and for the Tennessee Titans. Learn more about the event here.