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JONES ROAD, the five-year-old breakout beauty brand created by makeup artist and entrepreneur Bobbi Brown, announces the grand opening of its first retail store in Nashville, on Monday, January 12th at 2306 12th Ave South, following a soft opening during the holiday season. This is the 12th retail concept from JONES ROAD, joining its locations in New Jersey, Manhattan, Brooklyn, East Hampton, Palm Beach, Dallas, Austin, Chicago and Boston. JONES ROAD Nashville will span 1,543 square feet and will welcome guests Monday to Saturday from 10am until 7pm and on Sundays from 11am until 6pm.
JONES ROAD Nashville will retail the brand’s collection of indispensable, clean, high-grade formulations, including makeup, skincare and tools, as well as Nashville-exclusive merchandise and limited-edition kits curated by Bobbi herself around specific looks and seasons. Beyond retail, the store will double as an experiential beauty boutique with a variety of services available for advance online booking HERE, including:
6 makeup stations for adult ($100) and teen ($75) applications for special occasions, such as birthday parties, meetings, graduation and proms
Lessons with trained JONES ROAD Beauty make-up artists to fine-tune your skills (Adults $125; Teens $85)
Bridal make-up applications ($125), trials ($85) and lessons ($150) to achieve the perfect look for the Wedding Day
Free Skin-matching services available for all skin tones and types
Hosted live events where fans can engage with the JONES ROAD brand
Availability to host private events for bachelorette and wedding parties, birthdays, company gatherings and fundraisers
To celebrate the official opening, JONES ROAD Nashville customers who spend $100 will receive a free Lip and Cheek stick in-store only, through January 19th, while supplies last.
“We knew that the 12 South neighborhood would be perfect for our first Tennessee JONES ROAD location,” explained the brand’s Vice President of Retail, Juliet Baker. “Between its fashion-forward boutiques, walkability and public artwork, Nashville’s vibe is perfectly aligned with Jones Road. We’re excited to join this unique neighborhood, and we look forward to welcoming guests to the store while contributing to this vibrant retail community.”
Retail expansion is a natural evolution for JONES ROAD, as online traffic and community engagement continue to increase alongside the brand’s exponential growth. In 2024, the company more than doubled its brick-and-mortar footprint and was named one of LinkedIn's Top Startups list in the United States. JONES ROAD will continue to physically expand in 2026 with additional storefront locations to be announced throughout the year.
“We will be opening three times as many retail stores in 2026 as we did last year,” elaborated JONES ROAD CEO Cody Plofker. “For Jones Road, brick and mortar locations allow guests to try the product before they buy it, strengthening our base of the best possible brand ambassadors: our customers.”