Jack Skelley
SIPMARGS officially landed in Music City on April 24 and 25, with Alix Earle making sure Nashville felt every sip. The ready-to-drink sparkling margarita brand celebrated its Nashville launch with a high-energy weekend across the city, hosted by Earle herself and fueled by friends, fans, and nonstop toasts.
Joined by her sister Ashtin Earle, close friend and influencer Sally Carden, singer, songwriter, and entrepreneur Jessie James Decker, and members of the Earle family, Alix spent the weekend popping up at popular liquor stores, iconic bars, and buzzing hot spots throughout Nashville.
Jack Skelley
Jack Skelley
Jack Skelley
Jack Skelley
One of the weekend’s highlights was the SIPMARGS bar crawl, which stopped at several downtown Broadway favorites. Alix mingled with fans, poured SIPMARGS behind the bar, and shared the brand’s signature sparkling margaritas at spots including Posty’s, Jason Aldean’s Kitchen Bar + Rooftop, Tin Roof, Whiskey River, Barstool, and more. Each stop felt like a party, blending Nashville’s high-energy nightlife with SIPMARGS’ fresh, playful vibe.
Between Broadway pours and behind-the-scenes moments with friends, the weekend captured exactly what the brand stands for: easygoing fun, bold flavor, and celebrating wherever the moment takes you. Guests were spotted sipping, snapping photos, and soaking up the city’s electric nightlife scene with cans of SIPMARGS in hand.