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● Coleman® launches the limited-edition Coleman x Kane Brown Collection, the debut release from the brand's first-ever music partnership and multi-year collaboration with the global superstar.
● Inspired by Brown's life on tour and love of the outdoors, the collection brings his signature style to a Steel-Belted Hard Cooler, Soft Cooler Sling, Stainless-Steel Tumbler and upcoming Snap 'N Go™ Hard Collapsible Cooler.
● Multi-year collaboration unites outdoor recreation, music and fan experiences through future product launches, content and activations.
Today, Coleman® and Kane Brown announced the launch of the limited-edition Coleman x Kane Brown Collection, the debut release from the brand's first-ever music partnership and long-term collaboration with award-winning, multi-platinum country global superstar Kane Brown. Inspired by Brown's life on tour, love for the outdoors, and favorite summer traditions, the collection features a custom Steel-Belted Hard Cooler, Soft Cooler Sling, and Stainless-Steel Tumbler, with a Snap 'N Go™ Hard Collapsible Cooler arriving later this year. Reimagining Coleman classics through Brown’s signature style, the limited-edition collection offers fans a collectible take on outdoor essentials featuring Kane-inspired design details and his signature “KB” branding.
A longtime outdoorsman, Brown has incorporated Coleman products into both his personal life and professional life on the road. The collaboration builds on Coleman’s sponsorship of The High Road Tour, where Coleman gear traveled alongside Brown and his crew, appearing backstage and helping power the moments between performances. As Coleman’s official ambassador, Brown will influence product development and activations while introducing the brand to new audiences across music, culture, and lifestyle.
“I love the line I was able to create with Coleman,” said Kane Brown. “From the cups that we use on stage every night to toast the fans to the limited-edition Snap ’N Go cooler, coming this Fall. I have really enjoyed working with the Coleman team on this collection and showing fans the products I use at my home, on the road, and at the beach. I hope everyone enjoys them as much as I do.”
“As our first country music brand ambassador, Kane embodies our brand purpose by inspiring the next generation to forge their own outdoor traditions," said Jimmy Jia, Global Vice President of Brand Management, Outdoor & Recreation at Newell Brands. "From tailgates to backyard parties to life on the road with his crew, he uses our products in authentic ways every day. Together, we've created an exclusive capsule that reflects Coleman and Kane’s distinct trailblazing style.”
Kane Brown's Summer Essentials
The inaugural Coleman x Kane Brown Collection features a Steel-Belted Hard Cooler, Soft Cooler Sling, and Stainless-Steel Tumbler, with a Snap 'N Go™ Hard Collapsible Cooler arriving later this year. Drawing inspiration from tailgates before shows, beach trips with family, and life on tour, Brown helped shape the collection's colors, graphics, and product selections to reflect how he spends his time outdoors. Each piece features unique colorways and design details personally selected by Brown, complete with his iconic "KB" logo or signature, offering fans functional outdoor essentials inspired by his life both on the road and at home.
● Kane’s Steel-Belted Hard Cooler: Durable steel cooler with 4-day ice retention, 85-can capacity, and built-in bottle opener, featuring Kane’s etched signature ($239.99)
● Kane’s Soft Cooler Sling: Hands-free cooler bag with adjustable sling, 6-can capacity, and 12+ hours of cooling, featuring Kane’s iconic “KB” logo ($21.99)
● Kane’s Stainless-Steel Tumbler: Vacuum-insulated 20oz tumbler that keeps drinks cold for 18 hours or hot for 6 hours, featuring an iridescent finish, sweatproof design and splash-resistant lid, and iconic “KB” logo ($34.99)
● Coming Soon: Kane’s Snap ‘N Go Hard Collapsible Cooler: Portable 45QT collapsible cooler, with 2-day ice retention, 76-can capacity, that folds to one-third its size, complete with exclusive Kane Brown typography ($229.99). Visit Coleman.com today to sign-up for launch updates.
The limited-edition Coleman x Kane Brown Collection will be available beginning July 22, 2026, while supplies last on Coleman.com.
An Exclusive First Look
To celebrate the launch, Coleman and Brown hosted an exclusive preview event at Kane Brown’s Broadway bar in Nashville, where guests received an immersive first look at the limited-edition collection through hands-on product experiences and outdoor-inspired activations. Attendees included Brown’s friends and family, who joined him in raising a toast to the collaboration ahead of its official debut.
The Next Chapter of Coleman x Kane Brown
The collection marks the first chapter of Coleman and Brown's broader multi-year collaboration, which will continue to bring together outdoor recreation, music, and fan engagement through future products, experiences, and content. Later this year, the collection will expand with a highly anticipated custom Kane Brown-inspired Snap ‘N Go™ cooler. Fans are invited to sign up for launch updates now on Coleman.com.