Whataburger is expanding in Middle Tennessee this spring as the company announces plans to open three new restaurants across the region. The first location will open in Franklin at 11:00 a.m. on Tuesday, March 24 at 3075 Mallory Lane, Franklin, TN, 37067. Additional restaurants in East Nashville and Columbia will open soon, with the grand opening dates to be announced.
To celebrate the Franklin opening, the team has planned a morning full of festivities including a ribbon cutting and free Whataburger for a year for the first three lucky customers in line (first in drive-thru lanes A&B and the first inside the lobby). Others will receive a Whataburger swag bag plus a free Honey Butter Chicken Biscuit while supplies last.
“Our team is excited to introduce Whataburger’s bold, made-to-order favorites to the Franklin community with our new restaurant at 3075 Mallory Lane,” Operating Partner Jorge Palma said. “We want this restaurant to be more than just a place to grab a burger — our team is committed to showing up for Franklin, supporting local schools and organizations, and building genuine connections with the neighbors we’re proud to serve.”
Whataburger will serve bold, fresh, made-to-order burgers, the brand’s signature Fancy and Spicy Ketchup, and a variety of unique shake and beverage flavors. The restaurant will open with drive-thru and dining room service, along with online ordering through the Whataburger App and Whataburger.com for curbside pickup and delivery. The restaurant will be open from 7 a.m. to 2 a.m. Monday through Thursday, and will be open 24 hours, Friday through Sunday. Breakfast will be served from 11 p.m. to 11 a.m.
For more information and updates on upcoming openings, visit Whataburger.com or follow Whataburger on social media.